:: Course SummaryThis applied training session in statistics is intended for all the people collecting preference data and wishing to determine consumer segments of product preferences in order to identify market opportunities.
This course covers powerful preference mapping techniques to explore and understand the preference structure of consumers.
:: Learning ObjectivesUpon completion of this course, participants will be able to:
Establish a relationship between product or concept acceptance and their characteristics
Optimize product acceptance by focusing on preferred characteristics
Analyze hedonic scores at the individual level
Identify consumer segments with similar preferences
Summarize results in a clear and concise manner
:: Target AudienceThis applied training session in statistics is intended for all the people collecting preference data and wishing to determine consumer and product segments to identify market opportunities.
:: PrerequisiteBasic knowledge of regression analysis and principal component analysis is desirable. However, a short review of these techniques will be given during the course.
:: Notes and Other InformationIf you are interested in:
then our our summer
school on multivariate data analysis is what you are looking for!
- acquiring or furthering your skills in multivariate data analysis methods
- putting the theory of multivariate analysis to practice with a wide array
of case studies
- and doing so with your very own software of choice
All our training sessions are available on-site. Contact us to learn more.